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“Simpluz Tecnologias” plan to release an innovative news aggregator in Angola

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Tell us a few words about the founders and how the idea came

 Zedilson Almeida, Fulbright Alumnus, Master in Public Affairs & Bachelor in Business & Management.

Rafael Afonso, Bachelor in Computer Networks and Security

Gelson Lobato, Bachelor in Civil Engineering

Alan Santos, Bachelor in Computation Systems, Angola Intern Champ (Microsoft 4Afrika)

The idea came about when I have returned from the states and felt the need to be in the know of what was going on in my community and couldn’t do it in a fast, easy and simple way. In order to read news, I had to open several tabs on the internet browser and had to constantly update each one of them. So, I had the idea and shared it with Rafael as he was at the time still finishing his studies in the UK. From there, we released an app called Manifesto (MVP) and validated the concept by participating on the 2017 Seedstars World in Luanda. From there, we invited Alan and Gelob to be part of the project.

Your products and services 

 We currently have the app (Android and iOS) and are completing the development of the web version, which will also be a total revamp from the app, along with new features and other details.

Your success factors 

 We are a small but cohesive team that complement each other’s skills, making us stronger as a whole. Each one of us has a lot of experience in a specific area : Gelob has in design and marketing, Rafael has in network infrastructure and security, Alan has in development and I have in management. Nevertheless, we also have knowledge in each other areas and we are able to communicate well among us, therefore allowing for a task/activity to be completed and reaching a higher level of quality.

On top of this, we are all creative individuals that have been travelling the world and learning from different cultures, which is also important because we can use a specific detail as the basis of our idea and then successfully adapting it to the Angolan/African reality. Our cultural/diversity sensitivity is one of our greatest assets too.

Your factors differentiating and disruptive compared to the existing 

 We are developing a new concept on top of the (now) old news aggregator concept. We are developing a platform like no other, at least in Angola, incorporating innovative features that will make news readers’ lives more simple.

In addition, we will have exclusive content. We are currently trying to make partnerships with mainstream printed magazines in Angola, trying to add a small number of articles from the magazines into our platform. Our main competition does not have exclusive content.

More importantly, we are taking our concept to another level and trying to solve an underlying issue in Angola, which we believe can be replicated in other African countries : giving our population an active voice. We want to evolve our web platform into a social communication tool that will allow information to reach the population and at the same time we will enable the population to be heard as Manifesto will be a portal where journalism professionals and aspirants will be able to write articles and maintain citizens well-informed. With Manifesto, people will be able to understand the complex context of our demanding lives of these times.

Your business model

 Our main source of revenue will be through digital marketing. We will sell advertising within the news.

We are also developing a service to sell news digests to companies, where we will be sending the company’s employees with a resume of news in a specific periodicity. Those resumes can be general or can be specific in terms of the theme of news or can just track specific key words in the online media.

Finally, we are developing our platform in a way that we can enter the big data business, which will then be our main source of revenue.

A few words about your competitors

 We have identified 4 main competitors, 1 national and 3 international. Looking at the table below, we can easily understand why have a chance at making a mark in our market and in the PALOP countries. The three big international giants do not offer editions aimed at Portuguese speaking African countries, where we will be focused. And that is a big and important factor for their success in these countries.

When looking at Sapo, yes, it is well established in almost all Portuguese speaking country, but it was designed for the Portuguese population and they have then just added content specific to those countries. Manifesto on the other hand is being developed with these countries in mind and also offers exclusive content and will allow users to choose what they want to read about!

Your website 

www.simpluz.com

 

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Digital Marketing

Kivuhub: trying to build a tech ecosystem in DR. Congo

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Tell us a few words about the founders and how the idea came:

Back in 2016 when I finished my studies in Nairobi with other co-founders, we found a lack of IT training among our countrymen and women who are the DRC despite having finished their academic training and graduated. We had to share our experiences in entrepreneurship, innovation, technology to enhance our daily life. We decided to come up with a technology Hub so that we can actively support the development of our country and the eastern region of DR Congo which was the epicentre of conflict for decades.

So I called upon a meeting with various friends who had experiences in IT such as programming, networking, telecommunication, robotics and skills in management. Kivuhub is mainly sustained by the co-founders who are providing the necessary financial and material resources. However, as we gain traction and help launch successful businesses into the eastern DRC market and the neighbouring countries.

Video

Your products and services :

PRODUCT SOLUTION

After doing research on the market, we found that small business is a booming environment in Congo very faster and access to internet/ smartphone as well is a great opportunity to provide them necessary skills on digital technology.

SERVICES

Therefore, below are some of the services we intend to offer;

  • Fees for mentoring and guiding clients’ businesses
  • Consultancy and advisory services for already existing businesses
  • Provision of technical assistance
  • Cybersecurity to all level
  • Digital Marketing consultancy
  • Training services
  • Web design, Hosting and Management.

Your success factors :

We intend to hire competent and professional employees who understand the industry thoroughly and who are also attuned to our company’s vision and are committed to ensuring that we achieve our corporate goals and also reach an intended standard for our business whilst positively projecting and promoting the business to clients – existing or potential.

Your factors differentiating and disruptive compared to the existing :

Our approach is to go to the target population and adapt our training according to the field reality. We also have a high school outreach program which will enhance and inspire more children to use digital platforms in their daily life as well as working with women who are eager to enhance their technology skills. In the region we are the only one implementing this approach, but there are other hubs who work as incubator and accelerator such Lumumba Lab, Oreol DRC and Kivu Entrepreneur both based in the DR. Congo.

Your business model :

Subscription-Based Model, we do train in universities, high school, government institution as well as a local business. We generate our revenue for subscription fees for training couple with providing certificate is required to the attendee and this is only for business and government agencies. Other activities are sponsored by our partners when it is about outreach program such the one run at university and Hight school level

A few words about your competitors:

Lumumba Lab, Oreol DRC

Your website :

kivuhub.net

 

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Digital Marketing

eCade, Actionable Data for e-Sales!

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eCade is the web application (SaaS) that uses crawling, scraping and big data management technologies to offer Brands & Manufacturers customized reports containing actionable data to analyze and improve their e-Sales while monitoring the competition.

E-commerce is booming and therefore this specific sales channel is becoming of key importance for any Brand & Manufacturer.

Surprisingly, while this is the fastest-growing sales channel, it is also the channel where Brands & Manufacturers have less visibility and control compared to their more traditional sales channels.

Knowing this fact, eCade has developed actionable reports to enable Brands / Manufacturers to get the right information from those e-Commerces in order to be agile in their strategic decisions process.

WebsiteeCade Website

 

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Digital Marketing

Fancam : a pioneer in gigapixel event photography

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Tell us a few words about the founders and how the idea came

Tinus le Roux, Schalk van der Merwe and James Taylor met as first-year students at the University of Stellenbosch in 1995 and have been close friends since. After completing their respective studies, they soon found that their collective ambition and problem-solving skills were more than the ‘sum of the parts’ and started collaborating on a number of projects and ventures.

In 2005 they founded Virtual Africa, specializing in the relatively new art of 360º imagery and focused their efforts on creating high-quality interactive imagery for the South African tourism market. In 2009 they started experimenting with Gigapixel imaging. Within weeks of creating a highly successful 4 gigapixel image of Cape Town, plans were being made to extract commercial value out of this new trend in composite imaging. Skip forward lots of sleep deprivation, some ingenious problem solving, developing a sustainable business model and fundraising for the expansion of the company to do business on 5 continents, and you arrive at 10 September 2011, in Ann Arbor Michigan.

A capacity crowd of 110 000 Michigan University fans is packed into Michigan Stadium buzzing in anticipation of their team taking on arch rivals Notre Dame. The Fancam photographer captures the 110 000 excited fans at a resolution of 20 000 megapixels in 4 minutes and 28 seconds – a feat difficult to quantify if you’re not experienced in gigapixel photography, but a momentous feat none the less.

Fancam has grown from a cool idea with lots of potential to a well-oiled machine with even more.

The journey to this point can only be overshadowed by what lies ahead in the years to come.

Your products and services 

Fancam is the pioneer in gigapixel event photography worldwide. They produce some of the world’s largest gigapixel images of events and cities and transform that into an interactive online engagement platform. The company’s core business model entails selling the platform to brands and customising the environment and interface for brands to use as part of their digital marketing efforts.

Started in 2010, Fancam is a South African born and bred startup with main focus on the US and European market. They have captured some of the world’s premium events including, Super Bowl, UEFA Champions League, Indian Premier League, NBA Finals, Daytona 500, and worked with fortune 500 companies such as Coca-Cola, Vodafone, Unilever, Red Bull, MillerCoors, etc. Being at the front of technology, Fancam thrives on innovation and delivering customised solutions for their clients. Two years after Fancam was born, a local company in Ireland entered the market as our competitor, however, they could never really keep up as Fancam stayed years ahead with constant innovation and market dominance.

Your success factors 

The Fancam is one of the most cost-effective marketing platforms in the global digital marketing sphere. The platform has proven exceptionally popular among fans, event attendees and the target audiences. Users spend on average 10 minutes time on site for events, and average 20 minutes time on site for CityScapes. The time and level of engagement on the Fancam are unique compared to other types of advertising such as Google ads and paid advertising on social media. To brands, authentic fan engagement has become ever more powerful and

medium Fancam disrupts the value of existing digital marketing mediums. The F

Attention minute economy. More cost-effective digital marketing, way to reach bigger audience for less money and be sure they actually pay attention (unlike TV ads etc)

A few words about your competitors

Two years after Fancam was born, a local company in Ireland entered the market as our competitor, however they could never really keep up as Fancam stayed years ahead with constant innovation and market dominance

Your website 

http://www.fancam.com/

 

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