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Digital Marketing

Kivuhub: trying to build a tech ecosystem in DR. Congo



Tell us a few words about the founders and how the idea came:

Back in 2016 when I finished my studies in Nairobi with other co-founders, we found a lack of IT training among our countrymen and women who are the DRC despite having finished their academic training and graduated. We had to share our experiences in entrepreneurship, innovation, technology to enhance our daily life. We decided to come up with a technology Hub so that we can actively support the development of our country and the eastern region of DR Congo which was the epicentre of conflict for decades.

So I called upon a meeting with various friends who had experiences in IT such as programming, networking, telecommunication, robotics and skills in management. Kivuhub is mainly sustained by the co-founders who are providing the necessary financial and material resources. However, as we gain traction and help launch successful businesses into the eastern DRC market and the neighbouring countries.


Your products and services :


After doing research on the market, we found that small business is a booming environment in Congo very faster and access to internet/ smartphone as well is a great opportunity to provide them necessary skills on digital technology.


Therefore, below are some of the services we intend to offer;

  • Fees for mentoring and guiding clients’ businesses
  • Consultancy and advisory services for already existing businesses
  • Provision of technical assistance
  • Cybersecurity to all level
  • Digital Marketing consultancy
  • Training services
  • Web design, Hosting and Management.

Your success factors :

We intend to hire competent and professional employees who understand the industry thoroughly and who are also attuned to our company’s vision and are committed to ensuring that we achieve our corporate goals and also reach an intended standard for our business whilst positively projecting and promoting the business to clients – existing or potential.

Your factors differentiating and disruptive compared to the existing :

Our approach is to go to the target population and adapt our training according to the field reality. We also have a high school outreach program which will enhance and inspire more children to use digital platforms in their daily life as well as working with women who are eager to enhance their technology skills. In the region we are the only one implementing this approach, but there are other hubs who work as incubator and accelerator such Lumumba Lab, Oreol DRC and Kivu Entrepreneur both based in the DR. Congo.

Your business model :

Subscription-Based Model, we do train in universities, high school, government institution as well as a local business. We generate our revenue for subscription fees for training couple with providing certificate is required to the attendee and this is only for business and government agencies. Other activities are sponsored by our partners when it is about outreach program such the one run at university and Hight school level

A few words about your competitors:

Lumumba Lab, Oreol DRC

Your website :


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Digital Marketing

eCade, Actionable Data for e-Sales!



eCade is the web application (SaaS) that uses crawling, scraping and big data management technologies to offer Brands & Manufacturers customized reports containing actionable data to analyze and improve their e-Sales while monitoring the competition.

E-commerce is booming and therefore this specific sales channel is becoming of key importance for any Brand & Manufacturer.

Surprisingly, while this is the fastest-growing sales channel, it is also the channel where Brands & Manufacturers have less visibility and control compared to their more traditional sales channels.

Knowing this fact, eCade has developed actionable reports to enable Brands / Manufacturers to get the right information from those e-Commerces in order to be agile in their strategic decisions process.

WebsiteeCade Website


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Digital Marketing

Fancam : a pioneer in gigapixel event photography




Tell us a few words about the founders and how the idea came

Tinus le Roux, Schalk van der Merwe and James Taylor met as first-year students at the University of Stellenbosch in 1995 and have been close friends since. After completing their respective studies, they soon found that their collective ambition and problem-solving skills were more than the ‘sum of the parts’ and started collaborating on a number of projects and ventures.

In 2005 they founded Virtual Africa, specializing in the relatively new art of 360º imagery and focused their efforts on creating high-quality interactive imagery for the South African tourism market. In 2009 they started experimenting with Gigapixel imaging. Within weeks of creating a highly successful 4 gigapixel image of Cape Town, plans were being made to extract commercial value out of this new trend in composite imaging. Skip forward lots of sleep deprivation, some ingenious problem solving, developing a sustainable business model and fundraising for the expansion of the company to do business on 5 continents, and you arrive at 10 September 2011, in Ann Arbor Michigan.

A capacity crowd of 110 000 Michigan University fans is packed into Michigan Stadium buzzing in anticipation of their team taking on arch rivals Notre Dame. The Fancam photographer captures the 110 000 excited fans at a resolution of 20 000 megapixels in 4 minutes and 28 seconds – a feat difficult to quantify if you’re not experienced in gigapixel photography, but a momentous feat none the less.

Fancam has grown from a cool idea with lots of potential to a well-oiled machine with even more.

The journey to this point can only be overshadowed by what lies ahead in the years to come.

Your products and services 

Fancam is the pioneer in gigapixel event photography worldwide. They produce some of the world’s largest gigapixel images of events and cities and transform that into an interactive online engagement platform. The company’s core business model entails selling the platform to brands and customising the environment and interface for brands to use as part of their digital marketing efforts.

Started in 2010, Fancam is a South African born and bred startup with main focus on the US and European market. They have captured some of the world’s premium events including, Super Bowl, UEFA Champions League, Indian Premier League, NBA Finals, Daytona 500, and worked with fortune 500 companies such as Coca-Cola, Vodafone, Unilever, Red Bull, MillerCoors, etc. Being at the front of technology, Fancam thrives on innovation and delivering customised solutions for their clients. Two years after Fancam was born, a local company in Ireland entered the market as our competitor, however, they could never really keep up as Fancam stayed years ahead with constant innovation and market dominance.

Your success factors 

The Fancam is one of the most cost-effective marketing platforms in the global digital marketing sphere. The platform has proven exceptionally popular among fans, event attendees and the target audiences. Users spend on average 10 minutes time on site for events, and average 20 minutes time on site for CityScapes. The time and level of engagement on the Fancam are unique compared to other types of advertising such as Google ads and paid advertising on social media. To brands, authentic fan engagement has become ever more powerful and

medium Fancam disrupts the value of existing digital marketing mediums. The F

Attention minute economy. More cost-effective digital marketing, way to reach bigger audience for less money and be sure they actually pay attention (unlike TV ads etc)

A few words about your competitors

Two years after Fancam was born, a local company in Ireland entered the market as our competitor, however they could never really keep up as Fancam stayed years ahead with constant innovation and market dominance

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Digital Marketing

Clickfunding : an innovative method to raise funds at no cost



Tell us a few words about the founders and how the idea came

At the dawn of the Arab spring of 2011 it was clear that social media had the power to unite people and inspire change. No doubt you’ve heard that story countless times already, but that moment was key for the now- Bassita team who realized that if social media could be used to start a revolution, what would stop it from continuing to bring change and development to Egypt and beyond? The co-founders decided to use the power of social media to create a concrete impact for the community. 

Link to online video  

Your products and services 

Social media is a great way to raise awareness on positive initiatives and to communicate with a base of followers. The question is, how to harness the visibility social media generates to raise funds for an organization at no cost for the social media users? The answer is Clickfunding.

Clickfunding boosts scalability and social impact by tending to a communication gap between causes, sponsors and Internet users. It integrates millions of Internet users into the fundraising process, offering huge visibility to potential sponsors, to raise money more effectively for the causes we care about.

Your success factors 

Clickfunding allows social media users to contribute to positive change in their communities at no cost, simply through the click of a mouse or tap of a screen. By viewing, liking, commenting or sharing elements of a Clickfunding campaign users can generate points that are then transformed into funding and implementation by partnering NGOs and sponsors. The more social media users interact with the campaign, the more impact is created on the ground level.

The model creates a win-win-win situation for those involved. Why three wins?

1) A win situation for the NGO that creates public commitment for its cause and use of an innovative mechanism of financing.

2) A win situation for the web users because they can contribute to society with just one click. 

3) A win situation for the sponsor (their logo will be in the campaign) that is sure that the amount they pay is linked to the visibility they receive.

Your factors differentiating and disruptive compared to the existing 

The Clickfunding is innovative in itself as a new mechanism of fundraising based on social media interactions. The model is completely new and has been invented and operated by our team. We consider it as an organic evolution of social media, where clicks have value and can lead to a concrete impact.

To operate, the Clickfunding relies on Tech 4 Goods, which is another innovative aspect of our social startup. We created a tracking system that monitors all the interactions on a social media campaign (Twitter, Instagram, Facebook, Youtube). All interactions (like, share, comment, retweet…) are transformed into points that go into the progress bar on our website. The more the progress bar is filled, the more the sponsor(s) pay for the impact.

Your business model  

Bassita, the startup that invented the model is producing all the required content for Clickfunding campaigns and is paid accordingly for content creation. Such content includes videos, infographics, awareness posts, ect. Fees also apply for hosting campaigns on the Clickfunding website and providing technologies that allow for tracking any interactions made on four social media platforms (Facebook, Twitter, Instagram and Youtube).

We do not take any commissions from the fund raised for the cause. 

A few words about your competitors

Clickfunding is a unique model. However, Crowdfunding, an impactful model that theoretically allows anyone to financially contribute to a positive initiative, could be considered as the main competitor. Yet in Egypt for instance, only 7% of the population owns a credit card, meaning that the majority of the population is automatically excluded from partaking in the model. Meanwhile, Clickfunding raises funds for positive projects based on social media interactions, at no cost for social media users.

Your website 

Clickfunding Website 


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